Mr. St. Pierre, Digital Service Squad Member, outlined the South Grenville Digital Main Street and Digital Service Squad focus, including various programs and local success stories. Mr. St. Pierre highlighted some success stories within the Township, including how the digital service squad was able to assist MadMacs in Cardinal to develop a website and social media presence via Facebook to advertise new merchandise and create an online auction. It was noted that 30 businesses are working with the squad to improve their online presence. Members confirmed that to Mr. St. Pierre's knowledge, all 30 businesses are still in operation.
There was a brief discussion on how the improvements have impacted the small businesses sales. It was noted that there is a pattern, where there is a lull at the beginning of the process to advertise the business via website and social media, then the businesses begin to see an increase in their sales due to marketing. It was noted with the changes being implemented by the businesses and service squad require time to implement and market before major results are realized. It was noted that out of the 30 businesses, 13 are new to developing and maintaining a business website/social media account.
Committee highlighted the $100 marketing credit that is available to the small businesses, which can be utilized to pay for advertising on Facebook and Google searches. There was a general discussion on the previous funding for the digital main street program and how the program is continuing after funding has run out. It was noted that the Grenville Community Futures Development Corporation and Ontario BIA provided additional funding to extend the program.
Members noted that the current digital service squad funding ends mid June, however additional funding is anticipated. Members inquired if Mr. St. Pierre expects the funding to be accessed by new businesses or ones that are already established through the programs. It was noted that there are many local businesses currently in the community that did not access funds earlier, which will hopefully apply for funding and assistance during the second intake. Mr. St. Pierre noted that the website is available to the public and also highlights more success stories.
Committee thanked Mr. St. Pierre for the presentation and information.